This quantitative analysis uses TelluBase data to assess the risk of nations for 213 countries. By defining risk in accordance with Prof. Frank Knight’s principles¹, the approach provides a precise and rigorous understanding of risk.

The October 2022 World Economic Outlook by the International Monetary Fund is out. Headline: soft 2023 but no need to panic…

What are the uses for TelluBase? We highlight six examples in this Quick Read. They cover several industries and applications.

The Nigeria Local Government Area (LGA) household income dataset¹ is the latest addition to TelluBase, contained in an add-on module. Over the years, we have worked extensively in the country and know how valuable reliable consumer-level information is.

In 2024, a leading fast-moving consumer goods company with global operations partnered with Tellusant to revolutionize its predictive capabilities with our strategic forecasting solution PoluSim.

Our strategy platform TelluPlan builds on a robust strategic analysis framework we call EMIO (Environment—Market—Initiatives—Outcome).

Learn about our ideas and thoughts and view videos. Enjoy our art collection. The library resources page is the entry point to all sections.

Quantifying market opportunities requires clear definitions that are the same between and within countries. The Triple-A (Addressable – Available – Actual) market sizing method provides this.

In 2024, Tellusant engaged with a company that began to see a slowdown in its extended periods of growth. The company worried its global growth opportunities had reached their limit, so this effort aimed to adjust the strategy to reach the next stage of growth.

This case study highlights the successful use of TelluBase data to provide detailed strategic insights into market trends and consumer behavior.

The TelluBase update has been released within its semi-annual cycle. TelluBase contains consumer classes, socioeconomic, economic, and demographic data for 218 countries, 2600 cities and 2500 subdivisions, 2000–2050.

There is a sad state of affairs at the large management consulting firms — MBB¹. Not the quality of deliverables. The lack of productivity is the issue.

Our new TelluBase 2025 geographic coverage map shows the now 2,571 cities and 2,522 primary subdivisions  (and 218 countries).

Daniel Amaro joins Tellusant in its Mexico City office. He is an experienced commercial leader and business developer.

We are pleased to announce our strategic partnership with Berumen y Asociados.

This library section contains presentations that showcase our work and thoughts in slide format. They have been cleansed of client-specific information.

Tellusant now keeps a newsroom with our press releases. It is located on the EIN Presswire site.

Tellusant’s work is anchored in science. We therefore write academic papers on topics relevant to our services and maintain them in this academic papers library.

This page gives descriptions and links to our extensive library of Tellusant Quick Reads—mostly two-pagers on important management topics relating to our expertise.

We create videos about our products, from our travels, with our analyses, and more. Here is the Tellusant Videos Library.

This short document describes how sophisticated and careful our long-term predictive models are and allows readers to glean under the hood.

Do you know who, where, and when your consumers are buying your products? Globally? By city? In 2027?

A company is more than management and technicalities. It is art as well. However, most companies wade through time with a dull sheen, without a thought to what makes humanity grand.

The most important decisions in times of high inflation are pricing related. Here we describe methods for how companies should optimize pricing…

We summarize some of our projects in the case studies library. They quickly give an impression of who we work for, why we are engaged, and what we do.

How has consumer demand been impacted by price increases? Have those price increases been above inflation? Read our latest white paper which removes the haziness around the consumer impact of pricing.

We provide free TelluBase data to select public institutions and media. These are small, but important, subsets of the full product. The public services library showcases some examples.

Tellusant generates an immense number of maps for our cloud-based solutions. Our maps library has some useful examples.

We use Microsoft Sway to create punchy, cross-platform presentations. They are typically to introduce a topic without too much detail. The Tellusant Sways Library contains the most important presntations.

Here is advice for current and future business analysts at large corporations or consulting firms. Your most important goal is to add value. This means thinking long and hard about whether you copy, tabulate or analyze information. Only analysis truly adds value. Follow the copy-tabulate-analyze framework. We think of information manipulation as a three-level hierarchy. […]

This video shows the global middle class growth from 2000 till 2040. It is based on our TelluBase database.

Tellusant often works with beverage companies participating in categories from milk to beer. How much water the human body needs is a fundamental metric to quantify when analyzing market opportunities. We  therefore developed the Tellusant Global Water Intake Calculator.

What makes Tellusant unique? Our competitive advantage comes from integrating several capabilities in the Tellusant product architecture. We are not a company building BI software. Nor do we sell data. We provide strategic solutions leveraging our product architecture.

PACE (Pricing Aligned with Consumer Economics) is part of our roll-out of web products happening over the next few weeks and months.

Flip through screenshots of our PACE App. They give an impression of the capabilities.

Do you know who, where, and when your consumers are buying your products? Globally? By city? In 2027?

If a company does not use dynamic income elasticities applied to expected income income growth when predicting the future, it has nothing..

[8092 views] In inflationary times, consumers are adjusting their price beliefs. Here is Tellusant’s holistic perspective on FMCG pricing mechanisms.

Tellusant’s focus is on streamlining corporate higher-order cognitive processes…

Learn about the Tellusant vision for how corporate planning will become more accurate, faster, and more efficient. This vision is the foundation for our company and its raison d’être.

How fast have companies grown over the last year? The real (inflation-adjusted) growth rate is the only way to answer this…

What should large companies do when experiencing a performance crisis? The answers are situational, but there are a some general observations…

What is the etymology of Tellusant? It derives from Tellus and Quantitative…

Sizing and predicting global consumer goods markets is difficult. This academic article in Problems and Perspectives in Management by Tellusant’s chairman gives the theoretical underpinning for how income distribution data solve the problem. [10 pages]

The Gastown Steam Clock in Vancouver is the perfect metaphor for invention. The steam clock is a major invention, the kind that companies only can dream of. Nothing like it existed before.

Key personnel involved in strategy, from directors to executives Private equity firms supporting portfolio companies…

Should executives make adjustments based on the currently high inflation levels. It seems obvious that the answer is yes…

Inflation is the economic topic of our times. It is to a large extend driven by the Federal Reserve’s and other central banks’ monetary policies. What causes this inflation?

In part 1 of our five-part series on inflation, we review how inflation is measured in a consumer price index, how it differs between countries, and the current level of inflation…

This 24 seconds video shows the affluence for 384 U.S. cities by octile in 2020. It starts with the poorest and ends with the richest. Watch it full screen. It is an extract from from our TelluBase database which covers 218 countries, 2600 cities, and 2500 subdivisions.

This note summarizes our findings on what drives success in corporate mergers and acquisitions. [2 pages]

en looking at This is an academic paper by Tellusant’s chairman on the corporate growth tesseract. You can grow by reach, depth, breadth, or value.

Companies are often described as decision factories. Based on academic literature and extensive interviews, we created this Tellusant decision-making framework.

Over the years, we have found that many executives are unclear about the distinction between strategy development, strategic planning, and financial budgeting…

Read about Tellusant’s perspective on database logical design choices.

How we develop products using the step-up process.

This academic article explores the nature and magnitude of diseconomies of scale in corporations. It is a summary of our chairman’s doctoral dissertation and contains the graphs in our Overview section.