InitiativesMarketEnvironmentOutcomesSocioeconomic conditions•Economic growth•Demographic trends•Socioeconomic class composition•UrbanizationGovernment policies•Fiscal / monetary policy•Taxes & subsidies•Regulations•Investment incentives•Trade rules•Antitrust policy•CorruptionInfrastructure•Information & communications technology (ICT)•Transport and logistics•EducationRisk•Economic•Political•TechnologicalMarket demand•Category dynamics•Growth drivers•Substitutes•Price & income elasticityIndustry supply•Level of competition•Product differentiation•Brand power•Barriers to entry•Efficiency•Capacity utilizationValue chain economics•Economies of scale / scope•Supplier economics•Marketing effectiveness•Distribution economicsCompany position•Competitive advantage•Resource base•Societal standingMarket performance•Market growth•Price trends•Share relative to substitutes•Industry value & profit poolsPlayer performance•Productivity•Organizational effectiveness•Growth•Relative market shares•Profitability•Cost of capital•Share of profit poolTELLUSANT’S EMIO FRAMEWORKStrategic priorities•Market breadth•Geographic reach•Vertical depthCommercial activities•Product portfolio•Pricing•Marketing spending•Route-to-market / channels•New product development / innovationSupply chain activities•Production processes•Procurement•R&D prioritiesFinance•Funding gaps•Capital spending prioritiesResources•Resource acquisition•Competence building