Strategic Partnership between Tellusant and Berumen
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We are pleased to announce our strategic partnership with Berumen y Asociados.
We aim to expand our service line offerings, co-develop our client base in Mexico and beyond, and build joint intellectual capital.
Tellusant’s Executive Chair, Staffan Canback, says: “In 2006, I began collaborating with Berumen. Over the years, my consulting firm has leveraged Berumen’s market research capabilities for various purposes. This past year, Edmundo and I decided that a closer collaboration would be beneficial, especially in the Mexican market which is a priority for Tellusant.”
Berumen’s Chair, Edmundo Berumen, adds: “We are highly impressed by Tellusant’s managed services, particularly TelluBase and PoluSim. We believe that TelluBase can significantly enhance our market research and other services by providing a detailed view of consumer classes in Mexico and beyond. Furthermore, we see a strong complementarity in our client bases, presenting opportunities for joint market ventures.”
The companies have started sharing intellectual property and conducted joint training sessions.
The partnership was negotiated between Tellusant’s Chief Executive Officer, Philip Burgin-Young and Edmundo Berumen.
Pictured are Edmundo Berumen (R), Chair of Berumen y Asociados, and Francisco Maciel (L), Country Manager for Tellusant Mexico.
Read the full press release:
TelluBase Mexico
TelluBase has a special Mexico module covering 74 cities with more than 100,000 inhabitants and 1500 secondary subdivisions (Municipios).