This short document describes how sophisticated and careful our long-term predictive models are and allows readers to glean under the hood.

Global Middle Class Growth 2000-2040 This video shows the global middle class growth from 2000 till 2040. It is based on our TelluBase database.

If a company does not use dynamic income elasticities applied to expected income income growth when predicting the future, it has nothing..

Sizing and predicting global consumer goods markets is difficult. This academic article in Problems and Perspectives in Management by Tellusant’s chairman gives the theoretical underpinning for how income distribution data solve the problem. [10 pages]