Market forecasting
PoluSim
What drives future demand?
Forecast market demand, examine the drivers of growth and test changes in price, marketing and distribution. Review back-testing to assess forecast reliability.
Decision Engines by Tellusant, Inc.
Maintained quantitative products for market forecasting, pricing, productivity, and risk.
Tellusant’s decision engines bring consumer data and quantitative models to recurring commercial questions: where demand will grow, which consumers a portfolio can reach, how productivity is changing, and how risk differs across markets.
Our AI development spans research agents, predictive modelling, scenario analysis and analytical software. Each product has a distinct purpose, with its own data, methods and outputs.
TelluBase supplies the consumer-economic context; category research maps market size and structure; PoluSim models demand and alternative scenarios. We are developing AI methods that assess event likelihoods and connect changing market conditions to the paths a business could face.
Market forecasting
What drives future demand?
Forecast market demand, examine the drivers of growth and test changes in price, marketing and distribution. Review back-testing to assess forecast reliability.
Pricing and affordability
Which consumers can the portfolio reach at different prices?
Compare how many consumers can afford a product at different prices. Identify underserved income groups and gaps in the portfolio.
Risk
How does economic and financial risk differ across markets?
Compare countries by market and financial risk, using historical volatility in GDP, inflation and exchange rates.
Productivity
Is growth coming from more resources or higher productivity?
Separate the contributions of labor, capital and structural productivity. Compare performance across companies and business units.
Reports and presentations
How can forecasts and data become a management presentation?
Prepare reports and presentations from Tellusant data and analyses, including market forecasts and consumer economics.
We run the engines for you first; they’re yours to operationalize. A report or scoped pilot can be a way to start.
For support with strategic planning or an investment, explore consulting. For data to use in your own analysis, buy TelluBase data on demand.