Our Strategic Analysis Framework EMIO
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Our strategy platform TelluPlan builds on a robust strategic analysis framework we call EMIO (Environment—Market—Initiatives—Outcome).
It is a synthesis of the thinking of the giants of the past and thus rooted in solid micro-economic theory.
Moreover, we codify the strategic planning process. We derive this by reviewing the obstacles to efficient planning and end with the workflow.
Strategy frameworks were first introduced in the late 1950s. Since then, they have been enhanced and expanded until current times. The graph below shows the scientific authorities we draw on.
Tellusant’s Environment—Market—Initiatives—Outcome framework incorporates their thinking in a coherent master framework. A full 18-page paper on how we do this is available here: Toward an Integrated Strategy Development Framework—A New Synthesis Based on the Giants of the Pasts.
As a summary of the paper, below are the elements we consider.
Our strategic analysis framework covers all aspects of strategy development. Consequently, strategists should prioritize and select what is most relevant to their situation. Furthermore, it incorporates a dynamic component, addressing the issues of the day, so to speak.
We incorporate EMIO in all our solutions and services. Depending on the strategic issue at hand, we use a subset of the elements in the framework. Consequently, based on our expertise, our leaders can quickly determine what is relevant and what is less useful.
The Valuable — Rare — Inimitable — Organized method assesses the uniqueness of products and services. We consider EMIO to be VRIO.
Read more about TelluPlan here.