Case Study: Leveraging TelluBase Strategic Insights Data
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This case study highlights the successful use of TelluBase data to provide detailed strategic insights into market trends and consumer behavior.
Introduction
Leveraging TelluBase’s proprietary data, the project supported strategic decision-making by quantifying consumer trends where previously there was no available data.
Tellusant’s work was in the cheese category. The methods and insights can similarly be applied across any consumer facing industries across consumer goods, telecommunications, banking, and more.
TelluBase Data Uses
One-Stop Location for Context Data
The TelluBase platform serves as the hub for context data on economics and consumers.
- Data Consistency and Harmonization: TelluBase ensures data consistency across millions of data points. An API allows easy access to all data across the organization.
- Context Data Presentations: Charts from the TelluBase app are used in presentations. This reduces the time and effort needed to create similar tables and graphs, which update multiple times per year.
Integrating Strategic Insights Data into Ongoing Analyses
TelluBase data played a crucial role in various aspects of the project.
- Macroeconomic Analysis: TelluBase data compared markets using purchasing power parity measures. It analyzed what most impacted demand between consumer classes, income per capita, and other variables. This clarified the economic development stages of different countries.
- Forecasting Scenarios: TelluBase data generated multiple economic scenarios and assessed their reliability based on historical data. The company now views forecasts in likely ranges without extra time and effort.
- Consumer Insights: TelluBase data provided insights into income levels and consumer types across countries. This information was key to understanding consumer group differences and their impact on category evolution and overall trajectory.
Results from Using TelluBase Strategic Insights Data
The insights generated using TelluBase data for strategic insights have driven several important changes in the company:
- The ability to make real-time adjustments and ensure that the strategic planning process remained dynamic and responsive to changing market conditions.
- Resource allocation priorities have shifted to the areas with the largest future relevant consumer growth, rather than historically where there has been success
- Context data is now consistent across business units. This allows the central organization to easily compare insights from various units and geographies.
For more information on TelluBase, go here. Visit the dedicated TelluBase here.
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