Tellusant Resources

We publish leading-edge insights and thoughts about management science, strategy development, strategic forecasting, urban and rural economics, and more.

The Risk of Nations

This quantitative analysis uses TelluBase data to assess the risk of nations for 213 countries. By defining risk in accordance with Prof. Frank Knight’s principles, the approach provides a precise and rigorous understanding of risk.

The Global Economy in 2025

The October 2022 World Economic Outlook by the International Monetary Fund is out. Headline: soft 2023 but no need to panic…

Uses of TelluBase (A Tellusant Quick Read)

What are the uses for TelluBase? We highlight six examples in this Quick Read. They cover several industries and applications.

Nigeria Household Income by Local Government Area (LGA)

The Nigeria Local Government Area (LGA) household income dataset.¹ is the latest addition to TelluBase, contained in an add-on module. Over the years, we have worked extensively in the country and know how valuable reliable consumer-level information is.

Case Study: Strategic Forecasting with PoluSim

In 2024, a leading fast-moving consumer goods company with global operations partnered with Tellusant to revolutionize its predictive capabilities with our strategic forecasting solution PoluSim.

Our Strategic Analysis Framework EMIO

Our strategy platform TelluPlan builds on a robust strategic analysis framework we call EMIO (Environment—Market—Initiatives—Outcome).

Library Resources

Learn about our ideas and thoughts and view videos. Enjoy our art collection. The library resources page is the entry point to all sections.

The Triple-A Method for Market Sizing

Quantifying market opportunities requires clear definitions that are the same between and within countries. The Triple-A (Addressable – Available – Actual) market sizing method provides this.

Case Study: Finding Global Growth Opportunities

In 2024, Tellusant engaged with a company that began to see a slowdown in its extended periods of growth. The company worried its global growth opportunities had reached their limit, so this effort aimed to adjust the strategy to reach the next stage of growth.

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