See where demand is going. Before it gets there.

Quantitative products, data and consulting from Tellusant, Inc.

Your plan assumes one future. Your market is weighing several. See which are in play and how likely each is, then test the moves that tip the odds your way, before you make them.

Talk to us about your marketSee what we've built
Illustrative · a business with $600M in annual sales
    Try a move:
    Expected change by year three +$2M revenue a year Demand +0.3%

    The questions behind the decision

    Trusted with key commercial decisions.

    About Tellusant

    11 of 20

    The world’s largest consumer goods companies trust our team

    300+

    Strategic engagements delivered across our team’s careers

    92

    Countries with on-the-ground experience

    800+

    Citations of Tellusant and its leaders’ work

    Tellusant colleagues in meetings and working together, with co-founders Staffan Canback and Philip Burginyoung at upper right
    Tellusant, at work. Quantitative strategy, research and product development.

    Award-winning research

    Tellusant builds on Staffan Canback’s research into firm size, corporate performance and statistical modeling. His doctoral dissertation, Bureaucratic Limits of Firm Size, won first prize in EDAMBA’s European doctoral dissertation competition in management.

    Our team

    Led by co-founders Dr. Staffan Canback and Philip Burginyoung, our team brings together quantitative strategy, consumer economics and management best practices. We develop and maintain our models, data and products, and work directly with clients on strategic questions.

    Our data, analysis and research are cited in corporate reporting, academic literature, government publications and international media.

    Explore our public citations

    AI that knows how markets actually work.

    Our expertise in consumer economics, consumer goods and global management underpins the AI we develop at Tellusant. We combine it with our own data and quantitative methods to build world models that explore how markets could evolve and what your actions could change.

    • 01Sees past the forecast.Real odds on the futures that matter, not one confident line.
    • 02Grounded, never guessed.Every number traces back to real people, real incomes, real prices.
    • 03Tests your moves before the market does.Try a price, a range, a launch. See how the odds shift.
    Reach out to learn more
    World models, built for commercial decisions.

    A working model of your market: how its parts interact, how it could evolve, and how your actions change the outcome. Living, so it moves when the world does.

    Three ways to work with Tellusant

    Use our products for recurring analysis, work with our team on a strategic question, or bring TelluBase consumer data into your own work.

    Decision Engines

    Maintained quantitative products

    Our products combine consumer data and quantitative models to forecast markets, assess pricing, measure productivity and compare risk. Our AI development spans research agents, predictive modelling, scenario analysis and the software that brings them into use.

    PoluSim · PACE · Paragonal · Q-Risk · Stratboard

    Explore Decision Engines ↗

    PoluSimStrategic forecasting

    Compare an alternative

    Changed assumptionSlower income growthCompare with the current outlook
    Historical dataAlternative outlooks
    Current outlookUpsideDownside

    Compare alternative scenarios

    Change an economic or commercial assumption, save the scenario and compare its outlook with the current forecast.

    Illustration of the forecasting workflow.
    PoluSim long-term volume-growth drivers for Mexico carbonates.
    Category growth drivers in PoluSim

    Consulting

    Quantitative strategy consulting

    We work with you to assess markets, test growth plans and evaluate investment opportunities. Senior consulting experience, Tellusant data, quantitative models and applied AI underpin the work.

    Strategic planning · Commercial due diligence · Market opportunities · Revenue management

    Explore Consulting ↗

    Dr. Staffan Canback.
    Dr. Staffan Canback

    TelluBase

    Consumer-economic data for your analysis

    Compare income distributions, consumer classes and demographics across countries and within them. See how many consumers fall within specific income and age groups, and how those groups change over time.

    Select and purchase data on demand, with recurring and enterprise access also available.

    Get data on demandExplore TelluBase ↗
    TelluBaseConsumer economics
    Compare consumer groupsAcross places and over time
    Actual TelluBase view comparing income groups in Bolivia, Poland and Thailand in 2022 and their change between 2015 and 2033.
    See differences within a country
    Actual TelluBase map comparing income per capita within Costa Rica in 2022.
    Combine life stage with income
    Actual TelluBase United States age and income comparison in 2022.

    Compare markets

    Compare consumer groups across countries and cities.

    Look beyond averages

    Examine income groups and local differences.

    Plan for change

    Use annual historical and forward-looking data.

    Tellusant - TelluBase Income Distribution Database screenshot

    Client work

    A common view of demand. Different plans to test.

    The question

    A global beverage company needed a consistent view of future category demand across its markets. Changing consumer incomes, prices and economic conditions had to be reflected in the assumptions behind its strategic plans.

    What teams can do

    Tellusant maintains the category forecasts through an ongoing PoluSim subscription. Teams examine the demand drivers, compare alternative pricing and economic assumptions, and revisit their forecasts across planning cycles. The capability supports over 300 users and 10k scenarios built per year.

    >3×

    Faster time and effort to final decisions

    Explore our consulting

    Consumer data behind a ten-year plan

    The question

    A global food company was developing its ten-year plan and needed to understand how consumer populations and purchasing power would evolve across markets. What data should underpin its own long-term models?

    How Tellusant helps

    Tellusant supplied TelluBase population projections by age and income for use within the company’s analysis. Related work provided more detailed data within subnational regions of two major countries, allowing the team to examine differences beneath national averages.

    Growth strategies and resource allocation

    The question

    A Latin American company needed to assess what growth strategies would actually drive more demand. Could they quantify resource allocation and pricing decisions?

    How Tellusant helps

    Tellusant built growth planning impacts at a subnational level and incorporated the analysis into PoluSim. The work became a capability the client could revisit through scenarios, connecting resource decisions and pricing plans with its ongoing forecasts.

    Latest Insights & News

    More insights and news

    Chairman Staffan Canback Interviewed by Affärsvärlden

    Read our press release on Dr. Canback’s National Day extensive interview with Sweden’s leading business magazine, Affärsvärlden. The interview highlights several significant structural weaknesses in the Swedish economy.

    Put your commercial question on the table.

    Talk to Tellusant See a decision engine