Price assumptions

  • Product and pack
  • Price basis

Consumer economics

  • Income and consumer groups
  • Geography and year

How much different consumers can afford to buy

Latent volume at a given price, by consumer group.

Compare price points and identify gaps in the portfolio.

Affordability is one part of demand.

Pricing, affordability and the portfolio

  • generic imageWho does the price reach?
  • generic imageWhat changes across markets?
  • generic imageUsing PACE in planning

Who does the price reach?

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Define the relevant consumers

Compare consumer groups by income and age in your markets.

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Test the reach of a price point

Change the price assumptions to see how many consumers can afford the product at each price point.

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Find gaps in the portfolio

Compare the income and age groups relevant to different products and price points to identify consumers the portfolio does not reach.

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What changes across markets?

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Compare markets consistently

TelluBase provides harmonized income and demographic data for comparisons across locations.

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Compare purchasing effort

Compare a product’s price with consumer incomes to assess the effort required to buy it in different markets.

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Assess the price or portfolio change

Compare the consumers reached by alternative prices and portfolios, alongside category consumption and competitive conditions.

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Using PACE in planning

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Compare on the same basis

Use the same consumer data and assumptions across pricing, strategy and insights teams.

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Track consumer groups over time

Compare income and age groups across years to see how the relevant consumer population changes.

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Use the charts and data

Download charts and data for analysis and presentations.

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Key features

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Consumer economics

Relate a product’s price to consumer income to compare the effort required to buy it across markets and consumer groups.

Change the proposed price and compare the number, income and age profile of consumers who can afford the product.

Use historical and projected income and age distributions to see how the relevant consumer groups change over time.
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Data and comparisons

Use your product prices and market information alongside TelluBase’s consumer-economic data.

Updated TelluBase data allows the analysis to reflect changes in consumer incomes and demographics.

Pricing, strategy and insights teams can compare products and markets using the same data and price assumptions.

Compare affordability results with category consumption, distribution and company economics when assessing pricing and portfolio options.
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Charts, exports and support

Charts show how the number and income profile of consumers who can afford a product change at different prices.

Filter and compare locations, income groups and age groups relevant to your products.

Download charts and data for use in planning and presentations.

Tellusant’s team helps users understand the consumer economics behind the comparisons and apply the results to pricing and portfolio questions.

See PACE in use

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Discuss PACE for your business

Tell us about your products, markets and proposed prices. We will agree the analysis and data needed.

Request a PACE demo

Discuss your pricing decision

Tell us which products and markets you are considering. A demonstration can show how PACE compares consumer affordability at different prices.

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