How are TelluBase data used? We highlight six examples in this Quick Read. They cover a wide range of industries and applications.

We are pleased to introduce our latest add-on to TelluBase: the Nigeria Local Government Area dataset.¹ Over the years, we have worked extensively in the country and know how valuable reliable consumer-level information is.

In 2024, a leading fast-moving consumer goods company with global operations partnered with Tellusant to revolutionize its forecasting capabilities.

Our strategic planning platform TelluPlan is based on a robust analytical framework called EMIO (Environment—Market—Initiatives—Outcome). It is a synthesis of the thinking of the giants of the past and thus rooted in solid micro-economic theory.

Read about our ideas and thoughts and view our videos. Enjoy our art collection. This page is the entry point to various sub-libraries.

Quantifying market opportunities requires clear definitions that are the same between and within countries. The Addressable – Available – Actual market sizing method provides this.

In 2024, Tellusant engaged with a company that began to see a slowdown in its extended periods of growth. The company worried its growth levers had reached their limit, so this effort aimed to adjust strategy to reach the next stage of growth.

This case study highlights the successful use of TelluBase data to provide detailed insights into market trends and consumer behavior.

TelluBase contains consumer classes, socioeconomic, economic, and demographic data for 218 countries, 2,600 cities and 2,500 subdivisions, 2000–2050.