Tellusant NorthLight Strategic Partnership

• Posted By:

Tellusant, Inc. and NorthLight Analytic Partners Inc are proud to announce a global strategic partnership based on our leaders’ almost 20 years of collaboration.

Tellusant NorthLight Strategic Partnership

Strategic partnership celebratory dinner

Tellusant contributes strategic planning solutions with 3-10 year horizons, such as PoluSim, TelluBase, and PACE, helping executives quantify their strategic outlook.

Meanwhile, NorthLight injects AI-based demand simulators from the Gazelle product line, allowing companies to instantly simulate the impact of price and promo changes.

Tellusant’s CEO Philip Burginyoung shares, “I’ve worked with Sharat since 2020, and our appreciation of each other’s products has deepened over time. This collaboration is a natural evolution to leverage our complementary strengths.”

NorthLight’s chair Sharat Mathur adds, “I’ve known about Tellusant’s capabilities through its chair Dr Staffan Canback since 2007. We share a vision for automating management processes using AI and predictive methods.”

ABOUT TELLUSANT

Tellusant is renowned among the world’s largest consumer goods companies for its expertise in the strategic and commercial areas. We have an installed base with subscribers and clients in more than 100 countries. Our offices are located in Boston, Mexico City, Bogota, and Stockholm.

Our flagship products PoluSim strategic forecasting solution, TelluBase income distribution database, and PACE latent demand estimator, are part of the TelluPlan platform.

Tellusant’s leaders have worked on the ground in over 80 countries and have over 300 academic citations. This expertise informs our products with detailed market economics knowledge.

ABOUT NORTHLIGHT

NorthLight Analytic Partners, an AI/ML-based SaaS firm, helps companies thrive in today’s data-driven market. Our products provide actionable insights through advanced predictive analytics.

Gazelle RGM Optimizer (Pricing and Promotions) provides real-time pricing models and insights in a matter of minutes, empowering our customers with a ready-to-implement playbook that they can use to respond to rapid marketplace changes.

Gazelle Forecasting Optimizer provides rapid, automated forecasts at the company, category, brand, geography or customer level. Our forecasting algorithm uses a wide variety of internal and external variables. It has the ability to automatically select the forecasting methodology that best fits the data. It therefore provides the most accurate and actionable forecasts.

Focused on pricing, speed, and automation, we enable companies to make dynamic, data-driven decisions.