Videos Library | Tellusant

We create videos about our products, from our travels, with our analyses, and more. Here is the Tellusant Videos Library.

Videos Library Section

Introduction to Tellusant

This video describes Tellusant’s mission, who we are, our global reach, and our focus. It was created in August 2025.

Start with this 5-minute video if you want to learn about our company audiovisually.

Introduction to PoluSim Strategic Forecasting Solution

PoluSim is the complete hub for enterprise strategic forecasting. It provides a single location to interact with universally consistent sales and demand driver data, view statistically robust and managerially relevant outlooks, and plan scenarios for sales at a monthly and yearly level.

A Quick Tour of TelluBase — The Subnational Consumer Classes Information Hub

TelluBase is the consumer information hub every company and organization needs. It is the only database in world that breaks down consumer groups by income and age level across countries, subdivisions, and cities, over the years.

Intro to PACE (Pricing Aligned with Consumer Economics)

PACE is a revolutionary new product from Tellusant solving a familiar problem. Do you know who, where, and when your consumers are buying your products? We solve the problem.

Introducing ‘Ask TelluBase’

Introducing ‘Ask TelluBase’, our advanced natural language tool crafted for the TelluBase universe. Ask questions about data in TelluBase, and you will get an answer immediately.

Unleash the Power of Subnational Data with TelluBase

In this webinar video, our leaders discuss what TelluBase is and how they use it.

U.S. Cities: Population and Affluence

This 24 seconds video shows affluence for 384 cities by octile in 2020. It starts with the poorest and ends with the richest. Note how poorer cities tend to be small and inland, while richer cities tend to be large and coastal.

Global Middle Class Evolution 2000-2040

This video shows how the global middle class evolves from 2000 till 2040. It is based on the TelluBase dataset.

Mkt Cap Mkt Share

A company’s market cap (value) is a metric known to most. But what is that company’s market cap compared to the total market capitalization, over time? This is the market cap market share (or relative market cap share).

Chocolate & Candy Section in a
Large Swedish Supermarket — I

This video shows how large the chocolate & candy section can be in an extremely well-developed market: Sweden. The video is intended to be informational, aspirational, and inspirational for executives in countries with less developed chocolate & candy categories. Also, view video II withn the pick’n’mix section.

Chocolate & Candy Pick’n’Mix Section in a Large Swedish Supermarket — II

Video I showed the packaged chocolate & candy section. Even more popular is the pick’n’mix section, especially on weekends. Pick’n’mix is remarkable for the high sales velocity and low cost to operate.

Chocolate & Candy Section in a Large American Supermarket

This is a companion video to the Swedish chocolate & candy video. It shows the incredible difference in space allocated to the category. The U.S. video takes 12 seconds, the Swedish takes 2 minutes 1 second. The two supermarkets are of similar size.

Cheese Selection in a Swedish Supermarket

Pooling insights and information between countries is one of the key ways global companies benefit from being active in many markets. However, often local management focuses myopically on their local opportunities of the day, and may not see what could be, rather than what is.

A Walk-through of a Small Panamanian Supermarket (Trade Visit Example)

We at Tellusant conduct trade visits in many countries. So as an aside to our 2024 Global Company Retreat in Panama City, we explored modern and traditional trade. The video shows a supermarket in Casco Antiguo (Panama City old town).

Coffee Machines in a Swedish Appliances Store

The video demonstrates how fundamentally different consumer markets are by country. Sweden has one of the world’s highest coffee consumption rates. The immense product assortment reflects this.

A Day Trip to the Panama Canal and The Miraflores Locks

Tellusant held its global annual retreat in Panama City this year. We combined team-building activities with work sessions. In the afternoon of the second day we visited the Miraflores Locks on the Panama Canal.

Tellusant Boston Members on a Day off Visiting Teotihuacan

We traveled to Mexico City to inaugurate our new Mexico City office and to work with the local team. After 3 intense days of workshops, Friday was Independence Day. We took the opportunity to visit Teotihuacan with its pyramids.

Tellusant Boston Members on a Day off Visiting the Zócalo in Mexico City

We traveled to Mexico City to inaugurate our new Mexico City office and work with the local team. After 3 intense days of workshops, Friday was Independence Day. We took the opportunity to go to central Mexico City and join the festivities at Plaza de la Constitución.

Recycling Station for the Public in a Stockholm Suburb

This video shows the amazingly systematic and efficient recycling methods used in some European countries. It was shot during the height of Covid.

Willamette Falls Industrial History and the Importance of Water

These are the Willamette Falls in Oregon City, south of Portland. What a stunningly rich industrial history you find here. This outlook over the area is one of the most beautiful sights in the United States. Alas, it will soon be gone.

The Tellusant Vision

The Gastown Steam Clock—Metaphor for Invention

The Gastown Steam Clock in Vancouver is the perfect metaphor for invention. The steam clock is a major invention, the kind that companies only can dream of. Nothing like it existed before.

We, at Tellusant, strive to be inventors, not mere innovators. That is, to come up totally new concepts and products that are VRIO (Valuable—Rare—Inimitable—Organized). Our invention metaphor is to be the Gastown Steam Clock of management science.