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Quantifying market opportunities requires clear definitions that are the same between and within countries. The Triple-A (Addressable – Available – Actual) market sizing method provides this.

In 2024, Tellusant engaged with a company that began to see a slowdown in its extended periods of growth. The company worried its global growth opportunities had reached their limit, so this effort aimed to adjust the strategy to reach the next stage of growth.

This case study highlights the successful use of TelluBase data to provide detailed strategic insights into market trends and consumer behavior.

The TelluBase update has been released within its semi-annual cycle. TelluBase contains consumer classes, socioeconomic, economic, and demographic data for 218 countries, 2600 cities and 2500 subdivisions, 2000–2050.

There is a sad state of affairs at the large management consulting firms — MBB¹. Not the quality of deliverables. The lack of productivity is the issue.

Our new TelluBase 2025 geographic coverage map shows the now 2,571 cities and 2,522 primary subdivisions  (and 218 countries).

Daniel Amaro joins Tellusant in its Mexico City office. He is an experienced commercial leader and business developer.

the We are pleased to announce our strategic partnership with Berumen y Asociados.