Tellusant Product Architecture

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What makes Tellusant unique? Our competitive advantage comes from integrating several capabilities in the Tellusant product architecture. We are not a company building BI software. Nor do we sell data. We provide strategic solutions leveraging our product architecture.

Tellusant Product Architecture

The graph shows the Tellusant product architecture that competition cannot replicate. One may think of it as “the house of Tellusant.”

1. DATA LAYER

Our products integrate data from our proprietary database TelluBase. TelluBase is totally unique and not replicable by any company or academic institution. TelluBase tells our models who can afford what products anywhere in the world (218 countries, 2,600 subdivisions, 2,500 cities). It does this by income fractile and age brackets.

TelluBase is sold as an integrated part of our products. It complements customer demand data such as sellout statistics or syndicated category, brand, SKU data.

2. STRATEGY EXPERTISE LAYER

We are not just software developers; we possess deep knowledge of markets, competition, and trade. With decades of strategy development expertise at a global level, we confidently engage in discussions with the CEOs of the world’s largest companies.

This expertise infuses our modeling. What we deliver is realistic and useful because we know what the boundaries of outputs are and how executives think and use our models.

3. AI SOFTWARE LAYER

We use AI to create sophisticated products that draw on the data and our expertise. Our models represent the state-of-the-art in methods (see, e.g., this high level description: Strategic Forecasting Rules).

Our software is anchored in robust microeconomic foundations. For a detailed example, refer to ‘Where in the World Is the Market?‘ by one of our principals.

4. ADAPTIVE UI

Our user interfaces adapt to the issues at hand, enabling scenario development. Team members around the world can save and contrast these scenarios.

The UI marvels with its simplicity, even as it solves complex problems. We train customer analysts and managers to ensure they are skilled at leveraging our products.

• • •

Tellusant’s goal is to modernize strategic planning processes. Today 100% of companies use primitive processes from the 1900s. They are summarized by “Excel-Powerpoint-Email” (lately supplemented by video). This is a dreadful and unacceptable state of affairs.

Over time, our UI will evolve into a full platform for strategic planning that eliminates the tardiness and sloppiness of current approaches. Already today we have some of the most important solutions available in TelluPlan.

Think of Tellusant as a company that spans several domains. Not as a data company, a software company, or consulting firm. It is our ability to integrate across these that make us:

• Valuable
• Rare
• Inimitable
• Organized