Build a view of the market.
Combine consumer data, economic relationships and research agents to understand consumers, competitors and market structure.
The people and research behind Tellusant, Inc.
Tellusant produces quantitative evidence for commercial decisions.
Our work combines proprietary consumer data, quantitative models, applied AI and senior consulting experience. We help companies assess where growth will come from, examine business performance and test what could change their plans.
Established in 2020, Tellusant builds on Dr. Staffan Canback’s research in quantitative strategy and a long history of consumer-economics analysis. Our products and consulting bring that work into decisions about markets, pricing and business performance.
Meet the leadership team and explore the research and experience behind our work.
Our AI work spans predictive modelling, structured judgement, research agents and analytical software. Consumer economics and commercial experience shape the questions, the models and the decisions they support.
Combine consumer data, economic relationships and research agents to understand consumers, competitors and market structure.
Bring quantitative models and AI development together to examine drivers, assess likelihoods and simulate alternative paths.
Explore what different futures mean for pricing, portfolios and investment, with expert judgement throughout.
We are developing world modelling for commercial decisions: representing how a market evolves, how events alter its path and how a company’s actions could change the outcome. This builds on our established forecasting and scenario models.
Our co-founders lead Tellusant's broader team.
Growth can come from adding resources or using them more effectively. Our research examines the relationships behind company performance. It begins with a conceptual framework, tests relationships with statistical models and expresses them mathematically. The diagrams below trace that development.
This research underpins our analysis of growth, productivity and business performance.