Explore markets and consumer groups

  • generic imageCompare local markets
  • generic imageDefine relevant consumers
  • generic imageMultiple access options

Compare consumer groups across 218 countries and 5,000 subnational locations to identify markets for further research or expansion.

Annual data from 2000 to 2050 shows how consumer groups have changed and are forecast to develop.

Economic scenarios, where available in your selected release and coverage, show how changes in the wider economy could affect consumer groups.

Harmonized definitions let you compare income and demographic data across locations and years.

Check the indicator, geography, year, and definition behind a comparison. TelluBase’s definitions and methodology guidance explain what each measure represents and how the data is prepared.

TelluBase provides economic measures in local currency, US dollars, and purchasing-power-parity terms, including current and constant values. Choose a consistent basis for the comparison and retain that unit in models, presentations, and discussions.

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Income distribution shows how purchasing capacity varies within a population. Compare the number of consumers in each income group across markets.

Combine age and income to identify consumers by life stage and purchasing capacity in each market.

Combine TelluBase with your product, customer, survey and category data for market sizing, penetration analysis and affordability studies.

The size of a consumer group is a starting point for estimating demand. Sales, willingness to pay, distribution and the cost of serving the market require additional data.

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Select the countries, subdivisions, or cities, data categories, and years relevant to your question. Review the selection and price, then purchase through TelluBase On-Demand. The paid dataset is delivered as an Excel workbook after confirmed payment, for use in your own analysis.

Build your dataset

The builder shows pricing after you select locations, data categories, and years. Its Excel preview shows the structure of your selection; data-value cells remain empty until the paid dataset is delivered. Check the definitions, delivery guidance, and permitted use before purchasing.

For regular use, contact us about subscription access, interactive charts, team access and expert support.

Discuss subscription and team access

Contact Tellusant for custom coverage, recurring updates, invoicing, or usage rights outside the standard online offer. Let us know the locations, data and users you need to cover.

Discuss your requirements

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TelluBase in use

TelluBase view 1

Compare markets. Interactive charts show population, GDP and income across locations.

TelluBase view 2

Ask questions about the data. With Stratboard, you can ask questions about macroeconomics, demographics, income, and age distributions and examine answers based on TelluBase data. Contact us about access to these tools.

TelluBase view 3

See differences within a country. Compare consumer incomes and demographics across cities and subdivisions.

TelluBase view 4

Compare income groups. Harmonized definitions show how many consumers fall within each income group across markets.

TelluBase view 5

Combine age and income. Examine consumer groups by life stage and purchasing capacity.

Explore the TelluBase interface

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Explore consumer incomes, age groups and locations in TelluBase. Buy a downloadable dataset on demand, or contact us about recurring or team access.

Using TelluBase

Use income and age distributions to assess markets, identify consumer groups and examine affordability.

Identify priority markets

Compare the size and income profile of consumer groups across locations when assessing expansion or investment opportunities.

Size the relevant consumer population

Identify the income and age groups relevant to your product or service, then add category penetration and other demand assumptions.

Assess opportunities within a country

See how consumer incomes and ICT penetration differ across South African regions. This example combines TelluBase consumer-income data with industry penetration figures to compare regional opportunities.

Read the South Africa example

Assess consumer affordability

Compare consumer incomes with product prices, alongside category consumption and customer data, to assess affordability and price positioning.

Discuss your data requirements

Tell us which locations and indicators you need, how often you need updates and who will use the data. For a downloadable dataset, buy through TelluBase On-Demand.

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