TelluBase is the external information hub every company and organization needs. It is the only database in world that breaks down consumer groups by income and age level across countries, subnational divisions, cities, and years.
This unique database allows you to understand and quantify consumer economics at a granular level beyond what is possible today.
With TelluBase your perspective on the world will change forever. It is truly the world as no one has seen it before.
TelluBase was developed from more than 30 years of effort to build the complexity for this revolutionary information.
TelluBase gives a truly global picture of the world. Interactive data visualizations allow you to quickly compare how populations, GDP, and incomes differ between our 218 countries, 2,400 subdivisions and 2,600 cities.
The true power of TelluBase lies in the level of subnational detail provided. Nowhere else can you find a consistent and harmonized source for income levels within every country in the world. Through TelluBase, you gain a more accurate picture of how consumers vary within the borders of a country.
Income Level Standards (ILS) are Tellusant’s globally harmonized income brackets that make it easy to directly compare populations across different countries. ILS groupings segment the population by income so that you can narrow your focus on the groups that are most relevant for your products.
For example, if you are looking to size the market for your product, instead of considering the entire population of a city, you may only want to consider the ILS groupings Middle and above.
In addition to segmenting the population by income level, TelluBase also tracks four convenient age groupings. This is an important second dimension to consider when sizing a market and TelluBase makes it easy to combine both dimensions through the Age x Income Fractiles. Interested only in high income consumers over the age of 18? TelluBase has you covered.
Often, market sizes are not known between and within countries. All channels may not be not covered or data may be missing. The income level approach allows companies and organizations create complete, harmonized, and accurate market sizes.
Consumer surveys are not easily scaled across geographic levels. By linking them to age and income levels it is possible to get granular estimates. It is also possible to see how segments grow over time in the future.
Predicting demand is often based only on historical data. But we know much more. With reliable predictions of future population and income growth, we know antecedent categories, and we can pool countries. The income level approach makes this a high accuracy exercise.
Income levels can be applied to price segments, brands, and items (and not only categories). A key determinant of good pricing is the work effort required, which is price divided income per time unit. Thus, price decisions are directly linked to the relevant income brackets.
Companies typically know how much they sell, but not what the latent market is. By using analysis based on income brackets (and additional techniques), it is possible to show what demand could be by income bracket, rather than what it is.
Plan
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Starts from
$45
per country, per month
TRY NOW FOR FREE
Free subnational data from 2010-2033
Covering Bolivia, Costa Rica, Jordan, Mali, Portugal
No subscription required
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SUBNATIONAL
PROJECT PLAN
Starts from
$45
per country, per month
Starts from
$360
per country
Best for subnational access
Subnational data from 2010 - 2033
Subdivisions and cities included
3-month access
Individual account access for single user
Bonus: national level data for 5 comparison countries
NATIONAL
PROJECT PLAN
$795
per month
$6,360
Best for global country-level coverage
National level data from 2010 - 2033
210+ countries covered
3-month access
Individual account access for single user
CUSTOM PLAN
Custom
Custom
Best for custom geography or data needs
Custom geographic coverage
Flexible subscription model
Enterprise and custom login accounts available
Commercial use
See full list of geographic coverage and price by country.
For academic use, please contact us to learn more.