TelluBase is the external information hub every company and organization needs. It is the only database in world that breaks down consumer groups by classes and age level across countries, subnational divisions, cities, and years.
This unique database allows you to understand and quantify consumer economics at a granular level beyond what is possible today.
Now introducing Ask TelluBase, an GPT-like AI that can answer any questions using TelluBase data.
With TelluBase your perspective on the world will change forever. It is truly the world as no one has seen it before.
TelluBase was developed from more than 30 years of effort to build the complexity for this revolutionary information.
TelluBase gives a truly global picture of the world. Interactive data visualizations allow you to quickly compare how populations, GDP, and incomes differ between our 218 countries, 2,400 subdivisions and 25,000 cities.
With Ask TelluBase, you can ask any questions regarding macroeconomic, demographic, income or age distribution around the world, and get an answer instantly using TelluBase data.
The true power of TelluBase lies in the level of subnational detail provided. Nowhere else can you find a consistent and harmonized source for consumer classes within every country in the world. Through TelluBase, you gain a more accurate picture of how consumers vary within the borders of a country.
Tellusant’s consumer classes are globally harmonized income brackets that make it easy to directly compare populations across different countries. Groupings segment the population by income so that you can narrow your focus on the groups that are most relevant for your products.
For example, if you are looking to size the market for your product, instead of considering the entire population of a city, you may only want to consider the groupings Middle and above.
In addition to segmenting the population by consumer classes, TelluBase also tracks four convenient age groupings. This is an important second dimension to consider when sizing a market and TelluBase makes it easy to combine both dimensions through the Age x Income Fractiles. Interested only in high income consumers over the age of 18? TelluBase has you covered.
Often, market sizes are not known between and within countries. All channels may not be not covered or data may be missing. The income level approach allows companies and organizations create complete, harmonized, and accurate market sizes.
Consumer surveys are not easily scaled across geographic levels. By linking them to age and consumer classes it is possible to get granular estimates. It is also possible to see how segments grow over time in the future.
Predicting demand is often based only on historical data. But we know much more. With reliable predictions of future population and income growth, we know antecedent categories, and we can pool countries. The consumer classes approach makes this a high accuracy exercise.
Consumer classes can be applied to price segments, brands, and items (and not only categories). A key determinant of good pricing is the work effort required, which is price divided income per time unit. Thus, price decisions are directly linked to the relevant classes of consumer.
Companies typically know how much they sell, but not what the latent market is. By using analysis based on consumer classes (and additional techniques), it is possible to show what demand could be by consumer class, rather than what it is.
Plan
(Price)
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Starts from
$45
per country, per month
TRY NOW FOR FREE
Free subnational data from 2010-2033
Covering Dominican Republic
"Ask TelluBase" access for historical country level data
No subscription required
Plan
(Price)
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SINGLE GEOGRAPHY
PROJECT PLAN
Starts from
$45
per country, per month
Best for single geography data
Data from 2010 - 2033
Pick your own country, subdivision, or city
3-month access
Individual account access for single user
Two 30-min consultations with Tellusant experts
SUBNATIONAL
PROJECT PLAN
$795
per month
Best for subnational access
Subnational data from 2010 - 2033
Subdivisions and cities included
3-month access
Individual account access for single user
Bonus: national level data for 5 comparison countries
NATIONAL
PROJECT PLAN
Custom
Best for global country-level coverage
National level data from 2010 - 2033
210+ countries covered
3-month access
Individual account access for single user
For academic and press use, we provide access to TelluBase as a public service initiative. Please contact us to learn more.