Why TelluBase?

  • Fully harmonized global data
  • Income distribution metrics
  • Easy to use platform

TelluBase covers 218 countries and territories, 2,600 cities, 2,400 subdivisions

Easily compare countries, subdivisions, cities knowing that all data series are fully harmonized

Data is updated quarterly. New series, charts, interactivity are constantly added to the product

All data can be presented in constant or current USD, local currency, or purchasing power parity (PPP) values

Proprietary algorithm breaks down global population into 7 Income Level Standards (ILS), quantifying the size of each ILS globally and locally

Income distribution data is harmonized to common definitions, including Mexico, Colombia, Brazil, and South Africa

Harmonized GDP and disposable income for all geographies covered

Create your own income bands to see how it evolves into the future

Create an account to try all features of TelluBase. Add more countries to your subscription anytime

With a subscription, up to 5 users can access the platform anywhere in the world anytime. Enterprise level access is also available via custom plan

Explore pre-built charts and visualization to compare data quickly

With every subscription, Tellusant's experts are available to help you make the most out of TelluBase data

See TelluBase In Action

TelluBase gives a truly global picture of the world. Interactive data visualizations allow you to quickly compare how populations, GDP, and incomes differ between our 218 countries, 2,400 subdivisions and 2,600 cities.

The true power of TelluBase lies in the level of subnational detail provided. Nowhere else can you find a consistent and harmonized source for income levels within every country in the world. Through TelluBase, you gain a more accurate picture of how consumers vary within the borders of a country.

Income Level Standards (ILS) are Tellusant’s globally harmonized income brackets that make it easy to directly compare populations across different countries. ILS groupings segment the population by income so that you can narrow your focus on the groups that are most relevant for your products.

For example, if you are looking to size the market for your product, instead of considering the entire population of a city, you may only want to consider the ILS groupings Middle and above.

In addition to segmenting the population by income level, TelluBase also tracks four convenient age groupings. This is an important second dimension to consider when sizing a market and TelluBase makes it easy to combine both dimensions through the Age x Income Fractiles. Interested only in high income consumers over the age of 18? TelluBase has you covered.

 

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How TelluBase Supports Companies and Organizations

Quantify market sizes

Often, market sizes are not known between and within countries. All channels may not be not covered or data may be missing. The income level approach allows companies and organizations create complete, harmonized, and accurate market sizes.

Convert survey micro data to macro-level insights

Consumer surveys are not easily scaled across geographic levels. By linking them to age and income levels it is possible to get granular estimates. It is also possible to see how segments grow over time in the future.

Predict category and brand demand

Predicting demand is often based only on historical data. But we know much more. With reliable predictions of future population and income growth, we know antecedent categories, and we can pool countries. The income level approach makes this a high accuracy exercise.

Improve pricing decisions

Income levels can be applied to price segments, brands, and items (and not only categories). A key determinant of good pricing is the work effort required, which is price divided income per time unit. Thus, price decisions are directly linked to the relevant income brackets.

Find latent market opportunities

Companies typically know how much they sell, but not what the latent market is. By using analysis based on income brackets (and additional techniques), it is possible to show what demand could be by income bracket, rather than what it is.

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Subscription

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Starts from

$45

per country, per month


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Free subnational data from 2010-2033

Covering Bolivia, Costa Rica, Jordan, Mali, Portugal

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SUBNATIONAL

PROJECT PLAN

Starts from

$45

per country, per month

Starts from

$360

per country

Create Account

Best for subnational access

Subnational data from 2010 - 2033

Subdivisions and cities included

3-month access

Individual account access for single user

Bonus: national level data for 5 comparison countries

       

NATIONAL

PROJECT PLAN

 

$795

per month

  

$6,360

        

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Best for global country-level coverage

National level data from 2010 - 2033

210+ countries covered

3-month access

Individual account access for single user

      

 

CUSTOM PLAN

 

Custom

 

  

Custom

 

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Best for custom geography or data needs

Custom geographic coverage

Flexible subscription model

Enterprise and custom login accounts available

Commercial use

 

See full list of geographic coverage and price by country.

 

For academic use, please contact us to learn more.

Alternatively, create an account now to try TelluBase and subscribe later.

 

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