We run the Tellusant Innovation Center of Excellence with leading-edge insights and thinking about management strategy
Do you know who, where, and when your consumers are buying your products? Globally? By city? In 2027?
Our strategic planning platform TelluPlan is based on a robust analytical framework called EMIO (Environment—Market—Initiatives—Outcome).
Tellusant often works with beverage companies covering categories from bottled water to beer. A fundamental metric to quantify when analyzing market growth is how much water the human body needs. We have therefore developed the Tellusant Water Intake Calculator.
Quantifying market opportunities requires clear definitions that are the same between and within countries. The Addressable – Available – Actual market sizing method provides this.
What makes Tellusant’s products unique? Our competitive advantage comes from integrating several capabilities. We are not a company building BI software. Nor do we sell data. We provide strategic solutions.
See a map of the 2,600 cities and 2,500 subdivisions Tellusant covers. The map uses the Canback Map Projection©, moving continents and countries to make best use of screen space.
There is a sad state of affairs at the large management consulting firms — MBB¹. Not the quality of deliverables. The lack of productivity is the issue.
We are rolling out our latest product over the next weeks and months. This is an advance notice describing some of the use-cases.
This short document describes how sophisticated and careful our long-term predictive models are and allows readers to glean under the hood.