We publish leading-edge insights and thoughts about management science, strategy development, strategic forecasting, urban and rural economics, and more.
We are pleased to introduce our latest add-on to TelluBase: the Nigeria subnational dataset. Over the years, we have done extensive work in the country and know the lack of reliable consumer-level information.
In 2024, a leading fast-moving consumer goods company with global operations partnered with Tellusant to revolutionize its forecasting capabilities.
Our strategic planning platform TelluPlan is based on a robust analytical framework called EMIO (Environment—Market—Initiatives—Outcome). It is a synthesis of the thinking of the giants of the past and thus rooted in solid micro-economic theory.
Our new map shows the now 2,571 cities and 2,522 primary subdivisions in TelluBase (and 218 countries).
In 2024, Tellusant engaged with a company that began to see a slowdown in its extended periods of growth. The company worried its growth levers had reached their limit, so this effort aimed to adjust strategy to reach the next stage of growth.
This case study highlights the successful use of TelluBase data to provide detailed insights into market trends and consumer behavior.
TelluBase contains consumer classes, socioeconomic, economic, and demographic data for 218 countries, 2,600 cities and 2,500 subdivisions, 2000–2050.
Daniel Amaro joins Tellusant in its Mexico City office. He is an experienced commercial leader and business developer.
Read about our ideas and thoughts and view our videos. Enjoy our art collection. This page is the entry point to various sub-libraries.