Pricing Aligned with Consumer Economics

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PACE (Pricing Aligned with Consumer Economics) is part of our roll-out of web products happening over the next few weeks and months.

Pricing Aligned with Consumer Economics

PACE aids companies in identifying and quantifying market opportunities both by country and sub-nationally, providing insights for today and projecting trends over a ten-year horizon.

The PACE app allows companies to:

1. Quantify how much consumers could buy at a given price point, by household income level
2. Compare this to what they are actually consuming
3. Make changes to price assumptions to see how the opportunity changes

Some use cases:

• Find why sales could grow faster or slower than GDP. Is your consumer base changing dramatically? Car sales in China grew significantly faster than GDP for years. How?

• Identify opportunity to unlock untapped consumers. Cell phones in Ethiopia grew at an unprecedented rate in early 2000s. Why?

• Optimize price points to access new consumers. Craft beer tapped non-price sensitive consumers in the United States. Where?

PACE is a robust product anchored in micro-economics. It utilizes several concepts: work effort required — income distribution — s‑curves — and more. All with a quantitative rigor and granularity never seen before in the world.

Cloud-based and available at the fingertips, it increases accuracy, reduces time required, and improves efficiency. For strategic planning and other purposes.

To learn more about how to align pricing with consumer economics, contact us by filling out this form.

See our website's description of PACE, with further details here.