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Category: Ideas & Thoughts

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Sveriges exportmöjligheter i ett besvärligt handelsklimat

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Fly tullkaoset – länderna med störst exportpotential

This article article by Linnea Bolter of Dagens Industri, Sweden’s leading business newspaper, features an interview with our executive chairman Dr Staffan Canback on Sweden’s export priorities.

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Canback Speech at the Harvard Club of Boston, April 2025

Our chairman, Dr. Staffan Canback, spoke to the business community at the Harvard Club of Boston. This was the inaugural address to the new business interest group at the club.  “The World Is My Oyster: Personal Reflections from a Career in Global Business.”

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Presentations Library Section

This library section contains presentations that showcase our work and thoughts in slide format. They have been cleansed of client-specific information.

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Academic Papers Library Section

Tellusant’s work is anchored in science. We therefore write academic papers on topics relevant to our services and maintain them in this academic papers library.

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Quick Reads Library Section

This page gives descriptions and links to our extensive library of Tellusant Quick Reads—mostly two-pagers on important management topics relating to our expertise.

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Strategic Forecasting Rules

This short document describes how sophisticated and careful our long-term predictive models are and allows readers to glean under the hood.

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Tellusant’s Universal Profit Equation (TUPE)

The most important decisions in times of high inflation are pricing related. Here we describe methods for how companies should optimize pricing…

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Case Studies Library Section

We summarize some of our projects in the case studies library. They quickly give an impression of who we work for, why we are engaged, and what we do.

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Consumer Impact of Pricing Decisions

How has consumer demand been impacted by price increases? Have those price increases been above inflation? Read our latest white paper which removes the haziness around the consumer impact of pricing.

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Sways Library Section

We use Microsoft Sway to create punchy, cross-platform presentations. They are typically to introduce a topic without too much detail. The Tellusant Sways Library contains the most important presentations.

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Copy — Tabulate — Analyze

Here is advice for current and future business analysts at large corporations or consulting firms. Think through the copy — tabulate — analyze framework.

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Global Middle Class Growth 2000-2040

Global Middle Class Growth 2000-2040 This video shows the global middle class growth from 2000 till 2040. It is based on our TelluBase database.

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Global Water Intake Calculator

Global Water Intake Calculator Tellusant often works with beverage companies participating in categories from milk to beer. How much water the human body needs is a fundamental metric to quantify when analyzing market opportunities. We  therefore developed the Tellusant Global Water Intake Calculator.

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Importance of Income Elasticity

If a company does not use dynamic income elasticities applied to expected income income growth when predicting the future, it has nothing..

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Inflation Pricing Mechanisms

[8092 views] In inflationary times, consumers are adjusting their price beliefs. Here is Tellusant’s holistic perspective on FMCG pricing mechanisms.

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Corporate Higher-Order Cognitive Processes

Tellusant’s focus is on streamlining corporate higher-order cognitive processes…

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Inflation-Adjusted Revenue

How fast have companies grown over the last year? The real (inflation-adjusted) growth rate is the only way to answer this…

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Corporate Crisis Management

What should large companies do when experiencing a performance crisis? The answers are situational, but there are a some general observations…

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Where in the World is the Market?

Sizing and predicting global consumer goods markets is difficult. This academic article in Problems and Perspectives in Management by Tellusant’s chairman gives the theoretical underpinning for how income distribution data solve the problem. [10 pages]

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The Gastown Steam Clock—Metaphor for Invention

The Gastown Steam Clock in Vancouver is the perfect metaphor for invention. The steam clock is a major invention, the kind that companies only can dream of. Nothing like it existed before.

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CEO Actions for Handling Inflation

Key personnel involved in strategy, from directors to executives Private equity firms supporting portfolio companies…

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Impact of Inflation on Industry Demand

Should executives make adjustments based on the currently high inflation levels. It seems obvious that the answer is yes…

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What Drives Current Inflation?

Inflation is the economic topic of our times. It is to a large extend driven by the Federal Reserve’s and other central banks’ monetary policies. What causes this inflation?

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Inflation Characteristics

In part 1 of our five-part series on inflation, we review how inflation is measured in a consumer price index, how it differs between countries, and the current level of inflation…

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U.S. Cities Affluence in 2020

U.S. Cities Affluence in 2020 This 24 seconds video shows the affluence for 384 U.S. cities by octile in 2020. It starts with the poorest and ends with the richest. Watch it full screen. It is an extract from from our TelluBase database which covers 218 countries, 2600 cities, and 2500 subdivisions.

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A Lightweight Note on Success in M&A

A Lightweight Note on Success in M&A This note summarizes our findings on what drives success in corporate mergers and acquisitions.

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The Corporate Growth Tesseract

The Corporate Growth Tesseract This is an academic paper by Tellusant’s chairman on the corporate growth tesseract. You can grow by reach, depth, breadth, or value.

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What Drives Successful Corporate Decision Making?

Companies are often described as decision factories. Based on academic literature and extensive interviews, we created this Tellusant decision-making framework.

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Understanding Corporate Planning Layers

Over the years, we have found that many executives are unclear about the distinction between strategy development, strategic planning, and financial budgeting…

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Do Diseconomies of Scale Impact Firm Size and Performance?

Do Diseconomies of Scale Impact Firm Size and Performance? This academic article explores the nature and magnitude of diseconomies of scale in corporations. It is a summary of our chairman’s doctoral dissertation and contains the graphs in our Overview section.

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