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Tellusant’s Strategy Development Framework

  • 2023-01-24
  • 6:37 pm
  • Posted By: Tellusant
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Our strategic planning platform TelluPlan is based on a robust analytical framework called EMIO (Environment—Market—Initiatives—Outcome).

Strategy frameworks were first introduced in the late 1950s and have been enhanced and expanded on till this day. The authorities we draw on are shown in the graph below.

Tellusant’s framework incorporates their thinking in a coherent master framework. A full 23-page white paper on how we do this is available here: Strategic Planning—The Tellusant Synthesis.

As a summary of the white paper, below are the elements we consider.

The framework covers all aspects of traditional strategy development. Strategists should prioritize and pick and choose what is most relevant to their situation.


The mountains on the feature image symbolize “Taking Tiger Mountain by Strategy” from Chinese opera. It was made famous in Western culture by Brian Eno’s concept album of the same name.

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