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Category: Products

The Triple-A Method for Market Sizing January 16, 2023

Quantifying market opportunities requires clear definitions that are the same between and within countries. The Addressable – Available – Actual market sizing method provides this.

Tellusant Product Architecture January 10, 2023

What makes Tellusant’s products unique? Our competitive advantage comes from integrating several capabilities. We are not a company building BI software. Nor do we sell data. We provide strategic solutions.

TelluBase Geographic Coverage December 17, 2022

See a map of the 2,600 cities and 2,500 subdivisions Tellusant covers. The map uses the Canback Map Projection©, moving continents and countries to make best use of screen space.

Introducing PACE November 20, 2022

We are rolling out our latest product over the next weeks and months. This is an advance notice describing some of the use-cases.

Creating Robust Long-Term Forecasts November 14, 2022

This short document describes how sophisticated and careful our long-term predictive models are and allows readers to glean under the hood.

See PACE Screenshots November 10, 2022

Flip through screenshots of our PACE App. They give an impression of the capabilities.

The All-Importance of Income Elasticity (Illustrated with Automotive Example) September 29, 2022

If a company does not use dynamic income elasticities applied to expected income income growth when predicting the future, it has nothing..

Pricing Mechanisms for Managing Through Inflation September 20, 2022

[8092 views] In inflationary times, consumers are adjusting their price beliefs. Here is Tellusant’s holistic perspective on FMCG pricing mechanisms.

How to Inflation-Adjust Corporate Revenue Streams August 23, 2022

How fast have companies grown over the last year? The real (inflation-adjusted) growth rate is the only way to answer this…

Where in the World is the Market? August 2, 2022

Sizing and predicting global consumer goods markets is difficult. This academic article in Problems and Perspectives in Management by Tellusant’s chairman gives the theoretical underpinning for how our products solve the problem. 10 pages.

What to Do When Inflation Hits — CEO Actions (5/5) July 28, 2022

Key personnel involved in strategy, from directors to executives Private equity firms supporting portfolio companies…

Pricing During Inflationary Times (4/5) July 21, 2022

The most important decisions in times of high inflation are pricing related. Here we describe methods for how companies should optimize pricing…

Global Economic Growth 2022-2027 April 24, 2022

See the current economic growth expectations in a Sway presentation. Based on April 2022 forecasts.

U.S. Cities: Population and Affluence March 14, 2022

This 24 seconds video shows affluence for 384 U.S. cities by octile in 2020. It starts with the poorest and ends with the richest. Watch it full screen.

Tellusant – Strategy Guide: The Modern and Scientific Synthesis for CEOs November 18, 2021

Tellusant’s strategy guide gives a rigorous view of how to define strategic planning and how to optimize the work flow to create the plans. 22 pages.

OKR or KPI? December 24, 2020

OKR or KPI? Objectives and Key Results is common in tech, while Key Performance Indicators is common in consumer goods and other traditional industries.

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Recent Posts

  • Introducing PACE—Pricing Aligned with Consumer Economics
  • Tellusant’s Strategy Development Framework
  • Introducing Tellusant’s Water Intake Calculator
  • The Triple-A Method for Market Sizing
  • Tellusant Product Architecture
  • TelluBase Geographic Coverage

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